Pro tips for successfully writing and publishing a book with Kindle
Writing and publishing a book – its a secret desire for millions of people. For most, it feels like such a daunting task that they never even bother to attempt this achievement. It’s a shame, because not only is writing and publishing a book easier than ever, it can quickly generate a second stream of income. Who couldn’t use a little passive income added to their bank account each month?
The thing is that the traditional book publishing method is a dying monster. Amazon’s Kindle publishing system has revolutionized publishing and created best-selling first-time authors, who never would have bothered writing a book just a few short years ago.
Kindle Publishing Changes the Game
Kindle has streamlined the publishing process by cutting out the book deal, the book agents, editors, and all that cumbersome overhead that used to prevent so many of us from becoming published authors. Kindle also taps into a massive market of readers who prefer to download books to tablets and smartphones. In short, Kindle connects avid writers with avid readers in a marketplace that caters to both parties.Another great thing Kindle has done is get rid of the old, backwards publishing process. People used to write a book, and then hope and pray that someone might publish it someday. Imagine pouring your heart out into a book project, only to have nothing ever come of it. Those days are gone. Anyone can publish almost any kind of book, on their own schedule, and get it in front of their intended audience for purchase and consumption.
The Process of Writing and Publishing a Book
As with most other projects in life, there’s an ideal way to go about writing and publishing a book with Kindle. I know the winning formula because I fine-tuned it myself through the process of publishing several Kindle books. Here are my top expert tips for writing and publishing a book with Kindle.Tips on Writing Your Book
If you truly believe that you have the next great timeless novel knocking around in your head, then by all means, write it down. But I’ve made a boatload of money publishing non-fiction, so that’s what this article will speak to. My best advice is to do your best to choose a topic that doesn’t have a lot of competition. This will make promoting your book easier a few steps down from here. Don’t talk over your audience’s heads, but don’t speak down to them either.
Tips on Designing Your Book
There are a few things you can do in the preparation phase – between writing and publishing – that will help make sure people find, read, and enjoy your book.- Choose a legible font; I like Arial or Times New Roman in 12 point.
- Have someone give the book a once-over for grammar, spelling, punctuation, gaps in information, continuity, and flow. Ask someone you know and trust, or hire someone online. There are lots of places to find freelance editors and proofreaders who will look over your book for a very reasonable fee.
- Unless you’re a trained graphic designer, then I also highly recommend hiring someone to create your book cover. It is way too easy to go the wrong way with the cover design if you don’t know what you’re doing.
Tips on Publishing Your Book
One of the great things about publishing on Kindle is that anyone can do it. The Kindle website is extremely user-friendly with a step-by-step setup process. In fact, the publishing step is the easiest and fastest part of this project. As you walk through the publishing screen, keep these things in mind:- Craft a description that accurately describes the problem solved by your book. Include keywords that are directly related to the title and subject of the book. The character limit changes from time to time, but don’t restrict yourself to a couple of sentences. Be as thorough as you need to be able to tell readers what your book can do for them.
- Choose tags that are closely related to the book’s content.
- Make your book available for Amazon Prime borrowing. A Prime membership allows people to check your book out electronically for a limited time, much like a library book. You will get paid less when your book is downloaded this way, but it gets your book in front of more people, which is always good for growing your Amazon reviews and word-of-mouth buzz.
Tips on Promoting Your Book
Remember how publishing houses used to promote books for their selected authors? Well, when you publish your own book on Kindle, you will also have to promote it yourself. But don’t worry – if you have written a quality book that has an audience looking for it, you can sell that book. The time you put in at this stage in the game will pay off, if you follow these tips.
- The first thing you need to do is get people to leave reviews after they download your book. Start with your friends and family. Run a free giveaway promotion on KDP Select and ask those people to leave reviews. In fact, ask everyone who downloads your book to write a review. Just make a simple request on the last page of your Kindle book so that everyone who reads the book will know that you want their feedback.
- Spread the word about your book via social media. Join or create Facebook groups that discuss topics related to the content covered in your book. Tweet and share your free giveaway deal. Spread the word to the more far-flung corners of your social network. The more people you can tell about your book, the more downloads and reviews you will get.
The Next Step
I’ve outlined the basics of writing and publishing a book with Kindle. There is a lot more to learn, and taking some additional steps will fortify your book project for financial success. But you may be surprised to learn that you really can complete the entire writing and publishing process in a day or less. That’s right – taking that big step toward financial freedom that you’ve been dreaming of could be done 24 hours from now.Click here to learn more about my proven system for writing and publishing a book within 24 hours.
DROP SHIPPING FROM CHINA TO USA FREE COURSE
Whats good money makers! Its Declan from The Business Hub
Me and Andreas have been drop shipping products for 3 years now. Its definitely a profitable business model if done right. We have (at times) made a solid 4 digit monthly income due to the irresistible profit which can be obtained on the items.
We will make this guide as honest as possible and we will mention that we have had many ups and downs with drop-shipping in general including things like refunds ect. However, we will cover that in the guide for you and how to over come that issue
The guide will be free of course, and we will be primarily be focussing on drop shipping from AliExpress and Alibaba to Ebay and Amazon. Many of the products are way more cheaper when dropshipped from Asia, and there are many suppliers which supply top notch quality products (for those with scepticism)
Our friend Alexander from Germany has expressed a need for a guide of this nature as many people in Germany are looking to start this kind of business so we will also attempt to provide in depth information regarding German rules and regulations in a separate post which will follow the main guide
So make sure you stay tunes and if you Have not already, make sure you enter your email address in the opt in and we will send you 150 massive growth hacking tools for making money on-line!
Japan Goods lessons learned so far
Hello fellow Entrepreneurs. Andreas here, So far I've gotten a lot of good advice from here with regards to my first e-commerce website and I thought I'll talk a bit about lessons I've learned so far. It might be something most of you know, but it took me awhile to understand.
A bit of background - I've started Japan Goods in January, with an idea to create a new UK based Japanese merchandise shop. I was to start off with t-shirt dropshipping as my competitors didn't seem to have good anime and japan inspired t-shirts + it was a fairly easy to get into as I wouldn't have to get an inventory and could scale with no problems. Eventually, when I'll make it a bit profitable, I would start selling everything else which requires inventory: accessories, snacks, figurines, etc. And that's pretty much it.
Product Strategy
So starting off with t-shirt dropshipping. Unfortunately so far I've invested much more than I've gotten back. I still think my idea of outsourcing to Japanese artists is pretty unique and resulted in cool designs, it's was too expensive and I would have to wait few weeks to get a design. That resulted in very small product range and even if I managed to get >1000 page views in a day for a bit, most didn't buy anything simply because they didn't find what they wanted.
So my suggestion would be to avoid doing t-shirts, especially if you are not a designer yourself and your niche requires something of high level rather than some text on a t-shirt.
For now, I've stopped outsourcing designs and started to make perhaps simple, but my own which resulted in much faster product releases and 0 money spent. I am definitely coming back to outsourcing, but I need to increase my revenue stream first.
P.S. I've also decided to test selling accessories, which I buy on Alibaba (but only high-quality items), but I have yet to see how it goes. But profit margin is much higher and as I've already invested, even if I don't sell, I can use it for free giveaways to get more exposure.
Social Media
As with everything else, I didn't have any experience in social media and marketing in general, so there was a pretty steep learning curve. But its been a fun ride so far and here are my results:
Twitter
It's been the most successful channel so far from me. While I started to juggle between Twitter and Facebook at the beginning, I've decided to concentrate 90% on one of them and it was worth it.
First of all, I would like to highly recommend Narrow for automatic following and liking. It's been very accurate so far and I've been gaining engaged and real users. While I am still hesitant about following, it does give the most back in term of followers. So I switch it on and off regularly. Plus it automatically cleans up follows its done, which very handy.
Users are usually very engaged, so you can build real connections really quickly. I spent maybe an hour every day twitting to most engaged users and to other bloggers/websites in my niche, which is both fun and rewarding in terms of retweets and hence higher exposure.
For monitoring, I've tried a few tools, but Twitter Counter is definitely the best in both features and general execution. I am using it for free for now, but definitely see myself upgrading in the near future
Facebook
Less excitement over here, perhaps to lower engagement or little knowledge. I've heard it can be a very powerful tool and can see why, but it just didn't work out for me so far.
Ads have been ok, but I've gotten much more engagement on Twitter almost for free, while even spending over 100£ a month on facebook ads resulted in almost no follow-up.
I am also very sceptical about Facebook page promotion. You can find quite a bit of talks about that online, like this brilliant video on Veritasium and I've certainly seen that. You gain likes really quickly with promotion, but you CAN'T SEE THEM. Sometimes you will in Recent Likes, but it was perhaps 5% of gained followers. I honestly believe you see really likes in there while your counter just gets updated... I may be wrong, but I don't see myself using that feature ever again.
So in my opinion stick with Twitter, you'll get interaction you can see and followup on.
Instagram
Not much about Instagram, I am only just starting on it as I've heard with visual based niches its a very good traffic source. I'll definitely write about it sometime in the future.
Marketing/CEO
This was definitely the most fun part of running a business so far. It took me awhile to start getting results, but after I did I started to feel much more engaged. So I've talked about Social Media, but what about everything else.
Advertising
I haven't done much of Google Ads, but enough to give me an idea on when to use it. So in my opinion you should avoid it at the start. I've probably spent around 500£ on it and never gotten any real results (traffic yes, purchases - no). It takes time to learning how to use Google Ads as there are a lot of options and I don't have a degree in marketing, so it had to be trial and error most of the time. I did manage to optimise my ads quite a bit, but in the end due to competition having higher budget (hence position), more products, bigger audience, my ads just didn't stick out much. So when you start out, try create organic traffic as much as possible and when you are getting enough traffic and purchases, you can start thinking about scaling with google ads (facebook ads as well).
Instead, use this money on niche advertising. That is sponsored blog posts, youtube videos, websites and so forth. You'll probably get much better deal if you personally reach out to bloggers, website owners and influencers than you'll get from using general google ads. You can get more targeted than that.
T-shirt dropshipping is very competitive and if you are not a designer or can't outsource and get very unique designs, probably avoid at the start. Avoid Google and Facebook Ads at the beginning. Definitely don't use Facebook Page Promotion as its mostly fake likes. Twitter is awesome, you should try it as your first media channel and really invest in it. Try to find niche websites and influencers, then get sponsored or not mentions from them for massive traffic boost. One of the ways I was able to get good products were through a product called Salehoo which hooks you up with suppliers.
A bit of background - I've started Japan Goods in January, with an idea to create a new UK based Japanese merchandise shop. I was to start off with t-shirt dropshipping as my competitors didn't seem to have good anime and japan inspired t-shirts + it was a fairly easy to get into as I wouldn't have to get an inventory and could scale with no problems. Eventually, when I'll make it a bit profitable, I would start selling everything else which requires inventory: accessories, snacks, figurines, etc. And that's pretty much it.
Product Strategy
So starting off with t-shirt dropshipping. Unfortunately so far I've invested much more than I've gotten back. I still think my idea of outsourcing to Japanese artists is pretty unique and resulted in cool designs, it's was too expensive and I would have to wait few weeks to get a design. That resulted in very small product range and even if I managed to get >1000 page views in a day for a bit, most didn't buy anything simply because they didn't find what they wanted.
So my suggestion would be to avoid doing t-shirts, especially if you are not a designer yourself and your niche requires something of high level rather than some text on a t-shirt.
For now, I've stopped outsourcing designs and started to make perhaps simple, but my own which resulted in much faster product releases and 0 money spent. I am definitely coming back to outsourcing, but I need to increase my revenue stream first.
P.S. I've also decided to test selling accessories, which I buy on Alibaba (but only high-quality items), but I have yet to see how it goes. But profit margin is much higher and as I've already invested, even if I don't sell, I can use it for free giveaways to get more exposure.
Social Media
As with everything else, I didn't have any experience in social media and marketing in general, so there was a pretty steep learning curve. But its been a fun ride so far and here are my results:
It's been the most successful channel so far from me. While I started to juggle between Twitter and Facebook at the beginning, I've decided to concentrate 90% on one of them and it was worth it.
First of all, I would like to highly recommend Narrow for automatic following and liking. It's been very accurate so far and I've been gaining engaged and real users. While I am still hesitant about following, it does give the most back in term of followers. So I switch it on and off regularly. Plus it automatically cleans up follows its done, which very handy.
Users are usually very engaged, so you can build real connections really quickly. I spent maybe an hour every day twitting to most engaged users and to other bloggers/websites in my niche, which is both fun and rewarding in terms of retweets and hence higher exposure.
For monitoring, I've tried a few tools, but Twitter Counter is definitely the best in both features and general execution. I am using it for free for now, but definitely see myself upgrading in the near future
Less excitement over here, perhaps to lower engagement or little knowledge. I've heard it can be a very powerful tool and can see why, but it just didn't work out for me so far.
Ads have been ok, but I've gotten much more engagement on Twitter almost for free, while even spending over 100£ a month on facebook ads resulted in almost no follow-up.
I am also very sceptical about Facebook page promotion. You can find quite a bit of talks about that online, like this brilliant video on Veritasium and I've certainly seen that. You gain likes really quickly with promotion, but you CAN'T SEE THEM. Sometimes you will in Recent Likes, but it was perhaps 5% of gained followers. I honestly believe you see really likes in there while your counter just gets updated... I may be wrong, but I don't see myself using that feature ever again.
So in my opinion stick with Twitter, you'll get interaction you can see and followup on.
Not much about Instagram, I am only just starting on it as I've heard with visual based niches its a very good traffic source. I'll definitely write about it sometime in the future.
Marketing/CEO
This was definitely the most fun part of running a business so far. It took me awhile to start getting results, but after I did I started to feel much more engaged. So I've talked about Social Media, but what about everything else.
Advertising
I haven't done much of Google Ads, but enough to give me an idea on when to use it. So in my opinion you should avoid it at the start. I've probably spent around 500£ on it and never gotten any real results (traffic yes, purchases - no). It takes time to learning how to use Google Ads as there are a lot of options and I don't have a degree in marketing, so it had to be trial and error most of the time. I did manage to optimise my ads quite a bit, but in the end due to competition having higher budget (hence position), more products, bigger audience, my ads just didn't stick out much. So when you start out, try create organic traffic as much as possible and when you are getting enough traffic and purchases, you can start thinking about scaling with google ads (facebook ads as well).
Instead, use this money on niche advertising. That is sponsored blog posts, youtube videos, websites and so forth. You'll probably get much better deal if you personally reach out to bloggers, website owners and influencers than you'll get from using general google ads. You can get more targeted than that.
T-shirt dropshipping is very competitive and if you are not a designer or can't outsource and get very unique designs, probably avoid at the start. Avoid Google and Facebook Ads at the beginning. Definitely don't use Facebook Page Promotion as its mostly fake likes. Twitter is awesome, you should try it as your first media channel and really invest in it. Try to find niche websites and influencers, then get sponsored or not mentions from them for massive traffic boost. One of the ways I was able to get good products were through a product called Salehoo which hooks you up with suppliers.
Find Yourself Chasing A New Business Idea Every Week? Heres Exactly How I Went From Switching My Idea Every Few Months To Finding One Idea That Worked And Sticking With It
21st April 2016
My entire life I’ve struggled to focus.
Over the course of 10 years I tried and failed to create more businesses than I can count.
Let me know if this sounds familiar:
It took one mindset shift and everything changed for me. See here's the truth.
Beginners follow their passion. But the truth is "Focus On Your Passion" Is B.S.
Instead you need to find out when people take out their wallets to pay for services. Build your business around that. If passion is your north star for your business you will fail.
How To Choose Between Ideas
One thing I like about my entrepreneurial spirit is my drive. I’m hungry. I’m dedicated. I’m ambitious like a mofo. One thing I HATE about my entrepreneurial spirit is that I like shiny things. I’ve worked a lot on this but to be candid I’m still really attracted to the quick fix. That’s why the next IDEA is so darn attractive to me.
Step 1 - Record Your Ideas
[ IMGUR Link: Switching Ideas]
The first step is to get all of your ideas down on a piece of paper. Take 10 minutes now and write down the top 5 business ideas that you have. This is a Huge step!
Step 2 - Run Your Ideas Through A Filter
[ IMGUR Link: Prioritizing Your Ideas]
I started an online business a few years ago. I offered financial advice to caregivers of the elderly. From many angles this was a great business idea. But the business failed because I didn’t run the idea through the appropriate filters.
Step 3: Choose Your Business Idea To Test
[ IMGUR Link: Choose Your Idea]
If you’re trying to decide between a couple ideas go with the one that feels more feasible for you in the short-term. The great thing is now that you have the list you can always come back to it to pick up your next idea. Instead of being ruled by emotions we’re now creating a system!
How To Stay Committed
Choosing a good idea to test is a great first step. However it will not prevent you from doubting the idea in the future. Doubt is common.
I’ve tried many things, including: beating myself up, hiding in my bed under the sheets, screaming, and questioning everything.
Over the years one thing however has worked better than anything else.
Find someone who is also an entrepreneur (at the same stage as you or is a few steps ahead). Talk to them for 15 minutes in person or over the phone each week.
21st April 2016
My entire life I’ve struggled to focus.
Over the course of 10 years I tried and failed to create more businesses than I can count.
Let me know if this sounds familiar:
- "I have so many ideas but nothing has happened for months.”
- "I don’t know which idea to focus on.”
- "Other people are SO far ahead of me.”
It took one mindset shift and everything changed for me. See here's the truth.
Beginners follow their passion. But the truth is "Focus On Your Passion" Is B.S.
Instead you need to find out when people take out their wallets to pay for services. Build your business around that. If passion is your north star for your business you will fail.
How To Choose Between Ideas
One thing I like about my entrepreneurial spirit is my drive. I’m hungry. I’m dedicated. I’m ambitious like a mofo. One thing I HATE about my entrepreneurial spirit is that I like shiny things. I’ve worked a lot on this but to be candid I’m still really attracted to the quick fix. That’s why the next IDEA is so darn attractive to me.
Step 1 - Record Your Ideas
[ IMGUR Link: Switching Ideas]
The first step is to get all of your ideas down on a piece of paper. Take 10 minutes now and write down the top 5 business ideas that you have. This is a Huge step!
Step 2 - Run Your Ideas Through A Filter
[ IMGUR Link: Prioritizing Your Ideas]
I started an online business a few years ago. I offered financial advice to caregivers of the elderly. From many angles this was a great business idea. But the business failed because I didn’t run the idea through the appropriate filters.
- Do you know people who have paid $ for this in the past?
- Can you test the idea cheaply / quickly?
- Do you have something to offer / experience in this area?
Step 3: Choose Your Business Idea To Test
[ IMGUR Link: Choose Your Idea]
If you’re trying to decide between a couple ideas go with the one that feels more feasible for you in the short-term. The great thing is now that you have the list you can always come back to it to pick up your next idea. Instead of being ruled by emotions we’re now creating a system!
How To Stay Committed
Choosing a good idea to test is a great first step. However it will not prevent you from doubting the idea in the future. Doubt is common.
I’ve tried many things, including: beating myself up, hiding in my bed under the sheets, screaming, and questioning everything.
Over the years one thing however has worked better than anything else.
Find someone who is also an entrepreneur (at the same stage as you or is a few steps ahead). Talk to them for 15 minutes in person or over the phone each week.
How I made PHAT money making cash cow using Salehoo
____________________________
21st April 2016
Alright guys, this is going to be a review style post in which I am going to attempt to write my experience as a dropshipper. Andreas already touched on this before we even started The Business Hub but I (Declan) have only got round to doing it now.
Let me warn you however, if you are a total newbie to making money on-line, I would much rather advise you to start off with KINDLE PUBLISHING as it is MUCH easier than getting your head around this. If you are somewhat newbie but want to make more money and ready to move on then this review will outline salehoo for you and help you in making a decision whether to buy it or not
When I first began selling items on eBay, I discovered it was a quick and easy way to make money online. It wasn't complicated - buying items for cheap and selling them on eBay for more money made sense! But then I got greedy, and started to get burned by scammy suppliers.
I almost gave up on eBay, and I went back to my normal job. That was, until one of my friend Andreas Cachestas (owners of The Business Hub blog) advised me to check out SaleHoo. Now as always with these types of products, I was sceptical at first; but then I saw it was cheap and had a 60-day money back guarantee. They said they had over 8,000 legitimate suppliers, a hot-trends research lab and a huge support network and an active forum with over 100,000 members. So I thought - what do I have to lose? Well I tried it, and it helped me find the very best suppliers of cheap, legitimate items!
Now, I will mention that the items can be a little generic at times (plain white T shirts, plain white plates and kitchen equipment ect) however, they seem to sell in certian markets on eBay. The product has a lot to offer, but as with many products, its not perfect, and will require a certian level of knowledge in dropshipping or dealing with supliers.
I will start with the key aspects of this product
SaleHoo has over 8,000+ Legitimate, Low-Cost Suppliers
It is hard to find legitimate suppliers of quality products; especially for big-brands like Apple. That is why I loved SaleHoo. They have a guarantee that all of their suppliers are legitimate, real people selling items that are not fakes. I have seen it for myself; they are real and can be trusted. Best of all, they are really low-priced, and I haven’t been able to find other suppliers that sell for as low-price as SaleHoo has. They have wholesalers, dropshippers, direct-manufacturers and liquidators.
SaleHoo has an Innovative Research Lab
This is something really amazing - they have a great feature called the Research Lab.in which they track the items that are selling the best on eBay and they tell you what they are. This means that you can basically guarantee success by only picking items that sell well! It also includes other important information like the best time to start and finish auctions for particular items. The Research Lab has helped me not waste money on items that won’t sell. However having said that, new items tend not to fall in place with the algorithms, If a salehoo owner ends up selling only 1 unit of a brand new product, the average will be an outlier and push that product to the top of the Best sellers list. This can cause misinterpretation if you don't look at the units sold box
SaleHoo Doesn't Teach you How to use eBay
This is quite obvious, SaleHoo is a tool rather than an eductional product. It doesn't include absolutely everything you need to get started in selling items on eBay if you are a newbie (hence why I mentioned above not to embark on this product if you are a TOTAL newbie). Besides the logistical aspects, you will need to be able to write decent sales copies to actually get people to buy your shit, so I would definitely start with blogging or kindle writing to get to grips with writing something in a presentable, structured manner.
Conclusion - Should you Buy, or Not?
Should you buy SaleHoo? For anyone other than guys who are just starting out to make money online, the answer is a resounding YES! It has over 8,000 suppliers (wholesalers, dropshippers, manufacturers and liquidators). They are legitimate and the lowest price that I could find. Their support staff is the best in the industry and they even tell you which products are the best to sell and which ones aren’t selling, saving you money. To buy it, go here and take a look for yourself:
Submitted by Declan McClaren
Not an author? No problem, make money on-line publishing books written by others
____________________________21st April 2016
(aka Make Money Publishing eBooks)If that’s you, then Kindle publishing might be the absolute best opportunity you’ll experience this year! Thousands of Kindle books are purchased on Amazon every day. To help you tap into that mega industry, my friend Stefan created a course called K Money Mastery. This has been the hottest selling Kindle course since 2013. Click here to find out why
35 ways to slash your customer acquisition costs and build a profitable business
____________________________21st April 2016
I know many entrepreneurs are currently struggling to get valuable customers for cheap. So, I created a list of 35 ways you can reduce your customer acquisition costs and increase your profits. I hope you like it. Thanks.
1. Apply The 80/20 Rule To Double Your ROI And Reduce Your Customer Acquisition Costs
Instead of wasting your time on things that give you little returns, you should invest more of your time and capital on things that give you the highest returns with less investment. This is where the 80/20 rule comes in.2. Develop Buyer Personas To Target The Ideal Customers
When you develop a buyer persona and use it, you’ll create contents and messages that appeal to your ideal customers. Creating a buyer persona lets you understand the needs and interests of your customers. It also helps you create contents that caters to those needs and interests. Creating and using buyer personas will help your business generate better leads which would, in turn, reduces your customer acquisition cost.3. Use Marketing Automation Softwares and which one you should use
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.4. Time And Shorten Your Sales Cycles
What makes market automation so powerful is that it reduces the number of human work required to convert a customer.
The longer it takes to convert your leads to customers, the higher your customer acquisition cost will be. Therefore, you need to shorten your sales cycle to increase your ROI.5. Focus Your Acquisition Efforts On A More Specific And Targeted Customer Segment
... trying to target everyone, in the beginning, is a sure recipe for failure.6. Create A Comparison Matrix With Appropriate Check Marks
How does your product compare to your competitors?7. Display Customer Success Stories On Your Website
Instead of leaving customers to evaluate your business by themselves, why not help them evaluate it right there on your page. You shouldn’t just claim you have the best product. Show customers why you’re the best. Creating a comparison table helps you do that.
Before your website visitors can buy your product or use your service, they want to see that real people are using it and having real success with it. Displaying customers’ success stories assure prospects that your product will deliver its promises.8. Use Partnerships To Slash Your Customer Acquisition Costs
Many successful companies used partnerships to drive a lot of customers to their business. For example, ecommerce payment system, TrialPay used several key channel partnerships to grow from zero to 10,000 clients in two years.9. Grow Your Email List
Email marketing offers the best ROI than every other marketing channel. Email has an ROI of at least $40 for every dollar invested.10. Publish 10x Contents
A 10x content is any form of online content e.g. videos that can’t be matched by your competitors. The term “10x content” was coined by Rand Fishkin, the co-founder of Moz in May 2015. Since then, it has become a popular phrase in the internet marketing world. The act of creating 10x content is simply creating a content that is 10 times better than anything on the search result for a particular keyword.11. Invest In Better Product Management And User Experience Design
There’s no way you will effectively market a product that is hard to use, difficult to understand and poorly designed.12. Use Retargeting To Bring Back Visitors
Retargeting is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ your audience all over the Web.13. Improve Your Website’s Conversion Rates
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest in it. That’s why most marketers who use it see a higher ROI than most other digital channels.
You’ll be losing a lot of sales if your site isn’t perfectly optimized for conversions. The layout and how attractive your site looks is very important. Don’t expect a poorly-designed website to turn a lot of prospects into customers.14. Invest In Customer Service
A good customer service experience would drive new and repeat business. On the other hand, a bad customer service experience would drive customers away. Most of these sad customers would tell their friends and family about the bad service they received from your business.15. Invest In User Onboarding
The first experience your customers have with your product or service is very important. If your product is too hard to use or too complicated to understand, then don’t expect many customers to stay long with your business. If your product is hard to use, it kills growth and your customer acquisition cost would be high.16. Become A Thought Leader Through Online Content Marketing
Thought leaders tend to be the most successful professionals in their fields. They are influential. When they speak, people listen. People stay glued to every word they say. People like Neil Patel, Joe Pulizzi and Jay Bear built up successful businesses because they became thought leaders through online content marketing.17. A/B Test Everything
The same is true for many business owners who regularly publish contents online. Their names appear alongside their companies. Good for their companies of course.
Internet marketing isn’t a guessing game. You have to test everything. I mean every little thing. Digital marketing is so weird that even a poor website design could increase your conversions, then your revenue.18. Enhance The User Value Of Your Product
In a blog post on WordStream, Brad Geddes, the founder of Certified Knowledge, a PPC toolset and training platform testified that a new version but terrible web design increased his client website’s profit by 76%.
Customers have the freedom to choose between you and your competitors. They are free to leave your competitors and patronize you, and vice versa. What determines if customers will choose you over your competitors?19. Invest In Customer Retention
Here’s a better question: What do you offer that your competitors don’t?
According to the Harvard Business School, increasing customer retention rates by 5% increases profits by 25% to 95%.20. Invest In Your Customers
According to the book Marketing Metrics, it says the probability of selling to an existing customer is 60 – 70% while the probability of selling to a new prospect is 5 – 20%.
Customer retention is an important part of growth. It will cost more to get new customers if your current customers are leaving your business at a very high rate.
Most business owners are stingy and selfish. They only care about how much they can milk from their customers. Don’t become a part of these business owners. You need to invest in customers in order to grow your business. When you invest in your customers, they more are likely to recommend your business to their friends.21. Optimize Your Site For A Wonderful Mobile Experience
64% of Americans now own a smartphone according to the Pew Research Center. This will only continue to increase.22. Answer Common Sales Objections On Your Website
In fact, 67% of web users are more likely to buy from a mobile-friendly site. So, if that site’s not yours, you’ll be missing out in a big way.
Overcoming objections is an essential part of the sales process. Most marketers often ignore this fact.23. Create Demo Videos That Answers Every Likely Sales Questions
Demo videos will instill confidence in customers as it allows them to take a sneak peek of your product.24. Evaluate Your Inside Sales Versus Outside Sales
Inside sales are the sale of products or services by sales personnel who reach customers by phone or online, rather than traveling to meet them face-to-face.25. Use Social Login On Your Website
Outside sales, as opposed to inside sales, typically refers to a sales job in which the sales rep is consistently meeting in person with their target buyers. This can include extensive presentations, attendance at trade shows, as well as a few nights a week in a Holiday Inn.
Insides sales people are not only less expensive in direct salary costs, but also in travel costs. It allows people to work from a location and contact more people.
According to a research compiled by WebHostingBuzz, requiring users to enter email addresses, names and other data – and remember yet another set of usernames and passwords – puts them off…26. Regularly Publish Contents That Go Viral
If you can create a piece of content that goes viral, and you tie it back to your business, people will remember your business.27. Use Referral Marketing
We regularly get advice from friends on which TV shows to watch or which restaurants to go. It’s because we trust them. This trust factor is what makes referral marketing a highly-effective customer acquisition strategy. Instead of doing all the work promoting your business, referral marketing makes your customers join you in marketing your product. Airbnb currently uses this marketing tactic. It’s because it works and helps them reduce their customer acquisition cost.28. Reduce Your Churn Rate
Regularly losing a huge number of customers increases your customer acquisition cost. Unhappy customers can do a serious damage to your business through writing negative reviews on social media. New customers will find it difficult to trust you as a result of this.29. Mix Up Paid Channels With Free Channels
There are a lot of paid marketing channels like paid search, display ads, social ads, video promotion and more. On the other hand are free marketing channels. They are PR, SEO, blogging and guest blogging. These free channels are effective as much as the paid channels.30. Create And Test New Marketing Strategies
We live in a world where things change too fast. Today’s big market leader may be nowhere to be found tomorrow. We’ve seen that happen many times. MySpace, Yahoo, and Paypal. These once untouchable giants have lost most of their authority. New ideas are changing the world. New ideas are replacing old ideas. The same thing applies to various customer acquisition strategies.31. Set Up An Affiliate Program In Order To Focus On Providing An Unbeatable Service To Customers
One of the benefits of setting up your own affiliate program is that it allows you to focus on just delivering a good customer experience. Most of the marketing is taken care of by your affiliates. You only need to create a sales page that has been well optimized for conversions.32. Start And Join Conversations on Social Media
Social media is a great place to connect with customers in real-time.33. Offer A Free Trial
Imagine you’re a clothing company and you find a tweet saying “I need to get rid of my clothes and start afresh.” This is a great opportunity to pitch your company and your mouth-watering offer the customer can’t resist.
Top internet marketing companies like Shopify, Moz and Squarespace all offer free trials for their products. It's because it works.34. Identify And Reward Brand Ambassadors
Brand ambassadors are people (or fans) who are passionate about your brand or product and share their love for it on social media, blogs and forums.35. Fix Any Technical Issue On Your Website
A technical issue on your website could seriously hurt your conversion rate and affect your customer acquisition cost in the process.Thanks for reading.
